Welcome Lumi Meet Luvina Software’s New Mascot

On August 14, 2026, Luvina Software officially introduces Lumi, our new brand mascot representing Luvina’s identity, core values, and development direction as we move forward. 

Inspired by the image of a beaver combined with modern technology elements, Lumi is more than a visual brand symbol. Lumi embodies the “DNA” of the people at Luvina, shaped through more than two decades of building and growth. 

Carrying the message “Great Things Are Built, One Step at a Time,” Lumi will play a role in bringing the Luvina Software brand closer to our customers and communities. 

Rooted in Luvina’s DNA and Core Qualities

Lumi takes inspiration from the beaver – a symbol of building, collaboration, and perseverance.

These characteristics reflect Luvina’s ongoing commitment to creating lasting value together with our customers, partners, and people through every project and every step forward.

Lumi is designed as a representation of the people at Luvina, reflecting five key qualities within our Luvina DNA:

• Professional & Meticulous: Detail-oriented, disciplined, and always committed to delivering high standards of quality.
• Integrity & Reliability: Staying true to our commitments and acting in the long-term interests of our customers, partners, and community.
• Solution-Oriented: Proactively identify challenges and seek practical, effective solutions.
• Continuous Learning: Maintaining curiosity and growth mindset while continuously embracing new knowledge and technologies.
• Innovation-Driven: Continuously improving our ways of working, optimizing processes, and creating greater value through the spirit of Kaizen.

Creative Inspiration and Design Language

Lumi takes the form of a minimalist beaver, combined with a modern technological outfit and carefully crafted tech-inspired details.

The design of Lumi is built around the interplay of two distinctive symbols.

The Robot represents technological intelligence, innovation, and the ability to adapt to the future.

Meanwhile, Daruma – a familiar symbol in Japanese culture – represents determination, discipline, and the commitment to pursuing goals to the very end.

Lumi – Luvina Software’s Brand Mascot

This combination visually expresses the positioning that Luvina strives for:

“Japanese Quality × Vietnamese Intelligence.”

With a personality that is Smart – Reliable – Friendly, Lumi follows Luvina’s brand identity while incorporating distinctive details with their own meanings:

• AI Screen: Represents technological capabilities and flexible expression.
• Star: Represents Vietnamese intelligence and the aspiration to reach beyond borders.
• Concentric Circles: Symbolize the spirit of Kaizen – continuous improvement.

Each detail is designed not only to create a distinctive and recognizable character, but also to tell the story of Luvina’s people, capabilities, and development direction.

Lumi’s Role in Luvina’s Brand Journey

Lumi will become part of Luvina’s brand identity and activities, accompanying our people and customers on a journey to create lasting value through technology.

Moving forward, Lumi will:

• Represent the Luvina brand across our communications and engagement activities.
• Bring the brand closer to people, creating friendly and meaningful touchpoints with employees, customers, and the wider community.
• Strengthen brand consistency across both internal and external communication channels.
• Support Luvina’s positioning in the AI era, representing a modern, reliable, and continuously innovative technology brand.
• Become a long-term brand asset, growing alongside Luvina as we continue to build and evolve our brand.

Lumi – A Part of the Journey Ahead

For more than 20 years, Luvina has grown through every project, every individual, and every relationship built over time.

Lumi marks a new chapter for Luvina – one where the values we have built over the years continue to be preserved, developed, and expressed in a new way.

From today, Lumi will join Luvina in the stories we tell, the milestones we celebrate, and the things we continue to build for the future.

A new image.
A new way of telling our story.
But still the same values that have accompanied Luvina throughout more than two decades.

Welcome to Luvina, Lumi!