The main features of Salesforce are what make it one of the top solutions for customer relationship management for businesses. No matter the size of your business or whether you’re new to using Salesforce, applying this platform brings many benefits.

Tracking potential customers, organizing customer data, and more are just a few of the many key features of Salesforce. To fully understand what these features are and their benefits, let’s continue reading the article below.

Benefits of Salesforce

Salesforce is a comprehensive solution, with a diverse set of tools to manage customers within a single centralized platform. This platform allows every employee in the business to access the system, share, and utilize information to achieve common benefits.

Here are some benefits that Salesforce can bring to businesses:

1. Time and cost savings

In Salesforce, all features are automated. This helps businesses save a lot of time and money that would otherwise be spent hiring labor to complete tasks.

For example, instead of hiring employees to manually input data, businesses can automatically import data into the database with just a click. Automation enables businesses to allocate time and resources to focus on core business activities.

2. Tracking and managing potential customer information

With Salesforce, you can easily perform tasks to track potential customers, such as assessing customer quality, monitoring customer conversions, etc. This information is very beneficial for sales effectiveness.

Moreover, Salesforce also features email tracking and communication, helping to enhance the quality of potential customers. This allows businesses to adjust their outreach and make changes based on customer behavior.

3. Better customer management

Managing relationships with customers is one of the important benefits that Salesforce features bring. This platform will give you the most comprehensive overview of interactions with customers such as the last interaction, types of interactions, etc. With Salesforce, you not only understand the status of relationships with customers to serve them better but also increase efforts to retain customers by creating campaigns based on their needs and preferences.

4. Accurate sales proposal estimation

Tracking and utilizing customer information on Salesforce helps salespeople make more accurate sales proposals. Additionally, this platform has forecasting capabilities to support salespeople in pricing for future projects.

5. Improving collaboration between sales and marketing teams

If you want better collaboration between sales and marketing teams in campaigns, you can leverage the best features of Salesforce. Customer information on Salesforce will inform you which marketing campaigns are most effective. Furthermore, customer activity data will help the sales team identify which customers are transitioning to the sales phase.

6. Increasing customer satisfaction

Key features of Salesforce offer many ways to increase customer satisfaction. Customer information such as contact methods, purchase history, and interaction history will help businesses understand customer needs and improve interaction levels. Customers always have a better shopping experience when a business understands their needs. Therefore, businesses can enhance customer satisfaction and increase loyal customers.

7. Improved accessibility

Businesses may use Salesforce’s online and mobile applications on any internet-connected device, from any location. For staff members who regularly travel or work remotely and require access to company data, this is a huge benefit. Additionally, data kept on cloud servers is far more secure than that on local servers.

8. Increased revenue

Businesses have numerous ways to increase revenue with Salesforce features. The fully automated platform saves time and resources, allowing businesses to focus on core business activities and nurture customer relationships, thereby increasing revenue.

Additionally, businesses can create personalized marketing campaigns. These campaigns deliver tailored messages to reach customers, leading to higher conversion rates.

In general, all the best features of Salesforce improve customer service, sales management, and marketing, either directly or indirectly, contributing to revenue growth.

Top 10 Features of Salesforce You Can Take Advantages of

Salesforce is seen as a game-changer for companies looking to automate sales and manage client relationships. Its capabilities give clients a better shopping experience in addition to helping businesses maximize sales success. Let’s examine Salesforce’s top ten features and see how this platform helps with customer service and business operations in the part that follows.

1. Customer Relationship Management (CRM)

Research indicates that proper CRM solutions can increase customer retention rates by up to 27%, and Salesforce is precisely such a solution. Salesforce CRM is designed to help businesses connect with their customers. Therefore, managing customer relationships is one of its core features.

Salesforce makes it easier for companies to draw in and keep new clients by giving them access to a thorough customer profile. With the help of this platform’s robust features, businesses can easily monitor performance, refine strategy, and provide consumers with the most individualized experiences possible—all of which boost sales.

2. Sales Cloud

One of Salesforce’s top ten features is Sales Cloud. It gives companies the ability to improve departmental communication and expedite the sales process. In particular, Salesforce’s Sales Cloud gives companies a 360-degree perspective of their clients, facilitating the development of enduring business partnerships.

3. Cloud service

Through various channels such as phone, email, social media, etc., Salesforce’s Cloud Service helps businesses manage and resolve customer issues. Additionally, cloud services can provide personalized experiences for customers based on AI analytics combined with appropriate tools.

Therefore, this is one of the best features of Salesforce because it helps nurture loyal customers to achieve long-term success in business.

4. Marketing Cloud

Marketing Cloud is one of Salesforce’s features that enhances customer interaction and drives growth. This feature enables businesses to execute campaigns tailored to customer needs on a large scale. Additionally, Marketing Cloud helps businesses easily track performance, and customer behavior to make informed decisions. It can be said that Salesforce’s Marketing Cloud is an indispensable tool for businesses to expand customer relationships.

5. AppExchange

AppExchange within Salesforce provides businesses with a diverse set of applications to address all business needs, such as marketing, project management, finance, etc. Particularly, AppExchange also supports customization and extension of Salesforce’s existing functionalities. Thanks to AppExchange, the adaptability and flexibility of Salesforce have significantly improved. Thus, businesses can continuously enhance the customer experience and maintain a competitive advantage.

6. Einstein Analytics

Salesforce can use Einstein Analytics to use data beyond merely gathering and storing, enabling organizations to make the most intelligent decisions. This tool improves customer happiness, cooperation, and sales effectiveness by easily integrating with the Salesforce platform.

7. Data Management

Data management is one of the crucial features of Salesforce. This feature not only automatically cleans up unnecessary data but also updates new data, enriching the business’s data repository. The data Salesforce stores and manages, such as contacts, leads, etc., can help streamline sales and marketing processes.

8. Customization and Scalability

With comprehensive customization capabilities and flexible scalability, Salesforce can easily adapt to the scale and needs of businesses, from sales processes to sales strategies. After customization, the platform can seamlessly integrate with the business’s existing ecosystem without any issues. This customization and scalability capability allows businesses to confidently nurture long-term success in a rapidly changing market.

9. Integration

One of Salesforce’s primary features is integration, which links data sources and apps to produce smooth collaborative processes. Salesforce’s seamless integration with internal and external resources allows companies to see the whole customer experience, minimize data input mistakes, and maintain organizational coherence.

>> Learn More: Salesforce Integration Services

10. Security

When mentioning Salesforce features, security certainly cannot be overlooked. With a robust security architecture, Salesforce continuously sets the highest protection standards to safeguard customer data and privacy. This platform complies with various compliance certifications, such as GDPR, HIPAA, and FedRAMP. Thanks to this feature of Salesforce, businesses can focus entirely on attracting customers and driving revenue without worrying about data management and protection.

>> Learn more: 7 Important Tips for Custom Salesforce Development

Summary

With a plethora of features and benefits mentioned above, Salesforce CRM will be the top choice for any business looking to optimize customer management and care processes. By automating repetitive tasks, Salesforce will help streamline sales processes and increase overall business productivity. Businesses will also have access to a vast amount of data to make informed decisions about pricing or product development based on customer insights.

If you’re looking to differentiate yourself from competitors in the market, collaborate with Luvina to maximize the features of Salesforce. With a team of over 750+ IT professionals with extensive experience working with Salesforce, Luvina is committed to providing the most effective Salesforce development service and CRM solutions tailored to your business, helping you successfully manage customer relationships and run profitable businesses.

To learn more about Salesforce solutions, check out these additional resources:

>> Decoding Salesforce B2B Commerce Cloud

>> Mastering Salesforce DevOps – Key To Enhanced Collaboration

>> Empower Your Business With Salesforce App Development Service