Customers are crucial for business success. To enhance the customer experience and retain loyal customers, you need a key called CRM for e-commerce. E-commerce CRM not only tracks customer data and manages online sales but also records and tracks marketing results to boost revenue.

If you’re ready to embark on a new journey, explore the 5 best CRM for e-commerce that we’ve compiled in the article below. These best ecommerce CRMs will be instrumental in your ecommerce business’s success.

Benefits of CRM for E-commerce

With the assistance of the best CRM for e-commerce businesses, companies can easily build customer profiles to shape marketing and sales strategies. A deep understanding of customers also helps businesses improve products and services to increase sales. In the long run, CRM software for e-commerce will bring the following benefits to businesses:

Enhancing marketing effectiveness and promotions

The best CRM software for e-commerce can run marketing campaigns based on customer behavior. For example, if a new potential customer shows interest in a specific product line, e-commerce CRM can send them marketing emails about related products or accompanying promotions. The entire marketing process is fully automated, with high levels of personalization to help customers make decisions faster, shortening the sales cycle.

Improving sales team performance:

Features such as storing customer information, displaying sales figures, etc., provided by CRM for e-commerce businesses, help the sales team increase efficiency in every aspect. Sales representatives can easily track and assess potential customers, receive reminders for tasks at each sales stage, and more.

Promoting collaboration:

Teams can share data and perspectives through a common platform to enhance collaboration. For example, the marketing team can transfer potential customer lists to the sales team.

Improving customer experience

Interacting with customers across all channels using a single CRM for an e-commerce platform. All data and interaction activities are stored centrally to build customer profiles and anticipate customer needs.

Enhancing planning efficiency and inventory forecasting

Providing a 360-degree view of customers helps businesses make informed decisions about adding or discontinuing products. Additionally, CRM for e-commerce integrates inventory data with sales forecasts to predict inventory needs.

Cost savings and minimized losses

E-commerce CRM systems help businesses not miss out on new potential customers while identifying weaknesses in the shopping experience for timely improvement.

Gaining competitive advantage

CRM for e-commerce provides in-depth AI-generated data for businesses to react quickly to new trends, gaining an edge over competitors.

Reinforcing engagement via email marketing

Customer profiles and context help businesses provide the most relevant offers to each customer segment, strengthening engagement through email.

Saving time

CRM with e-commerce automates processes, allowing businesses to organize workflows more efficiently. This saves time on manual tasks, enabling businesses to focus on other important tasks.

Top 5 E-commerce CRM Systems

Currently, there are many CRM e-commerce options on the market to meet business needs. To choose the perfect e-commerce CRM platform for your company, you should consider factors such as your business needs, CRM features, cost, etc.

To help you make an easier choice, we have compiled below the 5 best CRM for e-commerce along with detailed reviews.

Next, let’s delve into the evaluation of each CRM for e-commerce: 

1. Salesforce CRM

Salesforce is a fantastic option for expanding sales teams, as it is now among the top e-commerce CRM systems available. This platform provides a range of tools with various features, such as lead management, contact management, and sales data tracking, to improve the efficacy of online sales.

Salesforce is intended to improve teamwork in areas like sales, marketing, IT, customer support, and commerce. It’s regarded as one of the top CRMs available for small e-commerce companies.

>> Read More: Benefits And Features Of Salesforce

2. Hubspot CRM

HubSpot is rated as the best free CRM for e-commerce with customer analytics capabilities. This software helps you easily track customers and automatically record all customer interactions.

With over 150,000 customers in more than 120 countries worldwide, HubSpot is one of the most widely used e-commerce CRMs.

3. Zoho CRM

If you’re seeking the best CRM software for e-commerce to help build strong customer relationships and increase customer retention rates, then Zoho would be a perfect choice. This platform enables businesses to reach customers across all channels, such as email, phone, live chat, and social media, with real-time customer notifications.

With pricing ranging from $12 to $42 per month, Zoho can assist you in building sales processes, managing leads, automating workflows, and more. Additionally, the platform utilizes AI and machine learning to help increase sales revenue and measure the effectiveness of marketing campaigns. Zoho CRM is considered the best CRM for small e-commerce businesses and companies just starting to use CRM.

4. Zendesk

Zendesk is not only easy to set up, but it also boasts an intuitive interface along with user-friendly features that help businesses track potential customers, close deals more effectively, and improve revenue.

With pricing ranging from $19 to $99 per user per month, Zendesk offers some key features, such as:

• – Storing and retrieving customer data to manage sales from potential customers.
• – Displaying data across multiple devices.
• – Customizing sales processes.
• – Automating sales processes.
• – Supporting editing, and updating presentations, documents, images, etc.

5. Nutshell

Nutshell is one of the best CRM for e-commerce businesses. This platform allows businesses to track ROI and allocate funds to marketing channels wisely to increase revenue. Moreover, this CRM software for e-commerce facilitates seamless collaboration between sales and marketing teams by integrating marketing data with lead management tools.

One of the standout features of Nutshell is its integration with the comprehensive marketing platform, MarketingCloudFX. This platform enables businesses to automatically track ROI, monitor the lifecycle of potential customers, manage sales processes, and manage interactions to personalize customer experiences. Additionally, Nutshell’s MarketingCloudFX helps manage and measure the effectiveness of each marketing campaign.

Summary

Above are the top 5 CRM for e-commerce to help you make an easier choice. Each tool in the list is designed to meet specific characteristics of customer management in the e-commerce industry. Investing in CRM for e-commerce businesses will help track customers, deploy marketing, and manage sales easily, saving time.

If you are looking to enhance CRM effectiveness to improve e-commerce business performance, collaborate with Luvina. With experience working with many leading CRM platforms for e-commerce, Luvina will provide ideal CRM solutions tailored to your business needs.

No matter the size of your business or your industry, we can support you. Contact Luvina now for advice on the most suitable CRM for e-commerce and start the journey to improve your customer relationships.

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