The healthcare market is now facing intense competition, as patients have countless options for healthcare. That’s why, alongside reputation and licensing, healthcare centers are also striving to enhance the patient experience, treating them as true customers of the healthcare business model. The best CRM for healthcare is seen as a “shortcut” for healthcare providers to achieve better outcomes by optimizing the patient experience.

If you’re in the healthcare industry and want to improve patient quality of life while boosting your business, check out the top 7 best CRMs for medical practice in the article below.

Top 7 CRM software for healthcare

Not only do they build networks, and store detailed patient records, but the best healthcare CRM software also maintains continuous interaction between customers and healthcare providers. Among them, the top 7 best CRMs for healthcare are receiving the most positive reviews.

Platforms	Pros	Cons	Pricing
Salesforce Health Cloud	Strong data capabilities High level of customization. Meets the needs of various departments in the business Easy to learn and use	Limited integration Requires storage and licensing costs High price	$300 – $450 per month
Creatio	Seamless integration of processes from marketing, and sales to service without the need for additional external tools. Cheaper and easier to customize than Salesforce. Good customer service.	High visual appeal	$25 per month
Thryv	Easy to use, user-friendly. Email integration.	Slow loading. Ineffective customer service.
Veeva CRM	Easy to use. Quick integration and deployment. Advanced customer service features are available on all devices.	Deployment requires long customer support. The offline version does not support the iOS operating system well.	Upon request
Pega	Many integration options. Low-code platform with more customization. Supported training program.	Slightly expensive for businesses. More focused on BPM than CRM.	$90 per month
Microsoft Dynamics 365	Continuous innovation, and diverse features. Allows access to the entire Microsoft suite. Effective customer support.	Too many tools and features. Slightly expensive for small companies.	$80 per month
Leadsquared	Quick customer support. Easy to use, easy to integrate. Diverse, constantly updated feature set. User-friendly interface.	The server often encounters issues, causing disruptions. Limited reporting features.	$25 per month

Next, let’s delve into the details of each best CRM for medical practice to see how they can support your business operations:

1. Salesforce Health Cloud 

Salesforce Health Cloud is one of the best CRM software for the healthcare industry, providing organizations with a 360-degree view of patients, managing requests, delivering care processes, and facilitating communication among care team members. For example, the software helps patients connect with doctors to schedule appointments, address concerns, and receive recommendations about their health.

With key features such as clinical data management, care planning, and team collaboration, Salesforce Health Cloud improves productivity and enhances the patient experience. The software can be integrated with many third-party applications to extend its functionality. Salesforce Health Cloud is considered the most suitable software for cost savings and operational efficiency.

>> Also read: Benefits And Features Of Salesforce

2. Creatio 

Creatio is rated as the best no-code platform for automating processes and CRM to the maximum extent. This best CRM for healthcare not only helps businesses leverage one of the best CRMs for health insurance agents but also allows users (whether professional developers or not) to create business applications and automate company activities without the need for coding skills.

Every day, millions of work processes are executed on Creatio by thousands of customers from over 100 countries. Creatio has also received numerous awards and has long-standing relationships with some of the world’s most successful organizations, such as AMD, Bayer, Kraft Heinz, and more.

3. Thryv

If you’re looking for the best CRM for healthcare, then Thryv is one option you shouldn’t overlook. As a cloud-based CRM and marketing solution, Thryv helps small-scale healthcare facilities manage customer interactions, automate marketing campaigns through email and social media, and more.

With Thryv, patients at healthcare facilities can easily schedule appointments, while also enabling healthcare providers to send quotes, estimates, and invoices to customers.

4. Veeva CRM 

Veeva is the best CRM for doctors, highly suitable for organizations and veterinary clinics. Veeva enables seamless collaboration across multiple channels of information and smarter customer interactions. This software can be used on all devices, both online and offline.

Veeva is rated as optimal software for veterinary organizations due to its ability to track medical records based on information about animals or their owners. Therefore, the software allows for better record-keeping for pet patients.

5. Pega 

Pega is the best CRM for healthcare, chosen by many organizations, especially those with a need to automate processes to reduce errors. This software provides comprehensive features from marketing to sales management, helping businesses analyze customer behavior, suggest suitable marketing projects, connect with customers, and identify potential customers.

Pega is suitable for large companies that need to handle large volumes of complex customer requests. In particular, this software is often used in industries with frequent changes such as healthcare, insurance, or financial services.

6. Microsoft Dynamics 365  

Rated as the best CRM for medical sales, the biggest advantage of Microsoft Dynamics 365 Healthcare is its ability to predict risks to improve patient outcomes. This platform prioritizes enhancing healthcare experiences by connecting patients and physicians, ensuring the coherence of patient records, and helping care departments collaborate more effectively.

Microsoft Dynamics 365 Healthcare boasts several notable features, such as building marketing campaigns to attract new patients, planning home healthcare services, and more.

7. Leadsquared 

LeadSquared is the perfect choice for businesses seeking the best CRM for medical device sales, helping automate marketing to optimize patient interactions. In addition to healthcare, this software is widely used in various industries such as finance, e-commerce, education, hospitality, real estate, and more.

As the best CRM for healthcare, especially for the marketing department, LeadSquared automates tasks such as lead generation, marketing, reporting, analysis, etc. The software also scores potential customers, and stores detailed customer information to suggest appropriate interactions.

Benefits of Using a CRM for Healthcare Providers

Each healthcare organization can enjoy different benefits when using the best CRM for healthcare. However, the overarching goal remains to improve service quality to enhance the patient experience. Here are some benefits you can receive when using the best healthcare CRM software:

• – Establish a centralized information platform that all employees can access.
• – Optimize the patient experience by recording medical history.
• – Increase patient satisfaction with highly personalized marketing campaigns.
• – Reduce operating costs by minimizing manual tasks.
• – Automate workflow processes, and improve collaboration to enhance work efficiency.

Top Features of a Healthcare CRM

With powerful customization, integration, and scalability, the best CRM for healthcare can offer various features tailored to the needs of healthcare organizations. These features help improve patient care quality, streamline operations, and enhance communication between patients, physicians, and healthcare staff. Here are some prominent features of the top healthcare CRMs:

• Patient portals: Allow patients to access online portals to view medical records, test results, treatment plans, etc.
• Appointment scheduling: Easily schedule appointments online.
• Analysis and reporting: Generate reports on demographics, appointments, and patient satisfaction levels to help healthcare facilities make informed decisions.
• Invoicing and payment processing: Manage invoices and streamline financial transactions.
• Automatic notifications via text or email: Remind appointments, announce new services, and make special offers through appropriate communication channels.

Final Thoughts

In the context where patients increasingly value experience and satisfaction, the best CRM for healthcare is truly a valuable tool for addressing challenges in healthcare and improving business operations. Hopefully, with the top healthcare CRMs mentioned above, you have found suitable options for your current business model. The next step is to decide which CRM software best meets the specific business needs.

Related Posts:

• Patient Information Management System In Digital Landscape
• Doctor Appointment App Development For Better Healthcare
• 9 Top Healthcare ERP Systems You Need to Know

If you have difficulties selecting or implementing the best CRM for healthcare, contact Luvina as soon as possible for a consultation.