B2B Ordering Platform for the Automotive Supply Chain

Luvina partnered with a leading Japanese multinational specializing in tire and automotive parts manufacturing to develop a B2B ordering platform. Designed to streamline global order management, the platform enables corporate clients across international markets to submit orders directly to the central supplier. More than just an ordering tool, the system empowers the manufacturer to collect market insights, analyze demand trends, and optimize production planning with greater precision.​

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RELIGION: Japan

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INDUSTRY: Manufacturing (Automotive parts)

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FOCUS AREA: Order Management System

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DURATION: August 2021 – Ongoing

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SIZE: 166.9 MM (Jan – 2025)

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SERVICES:​

• – End-to-end web application development​
• – Continuous maintenance and support

KEY TECHNOLOGY:

• Salesforce Platform: World’s #1 CRM, enabling seamless scalability and integration for B2B use cases​
• Laravel: Robust back-end framework for secure and scalable data handling​
• ReactJS: Dynamic front-end experience for responsive and intuitive user interactions​

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Luvina’s client is a global enterprise specializing in the manufacturing of tires and automotive components. The primary goal of this project was to develop a B2B e-commerce system that automates the order and distribution processes to factories and dealers worldwide, enhancing operational efficiency and responsiveness across the supply chain.​

• – System performance issues hindered the ability to handle large volumes of simultaneous transactions and real-time data processing from multiple regions.​
• – Inherited a partially developed system from a previous vendor, which included outdated and inconsistent source code.
• – Scalability demands were high, requiring the system to support 130 factories across 25 countries and hundreds of global dealerships.
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• Luvina proposed using Salesforce – the world’s leading cloud-based CRM and commerce platform – as the foundation for the new system. Its robust integration capabilities enabled seamless connectivity with both internal systems and third-party services (e.g., AI modules, reporting tools, and chatbot support), making it a perfect fit for the needs of a large, multinational enterprise.

  We also redesigned the order processing flow and implemented custom tools to boost performance and scalability, ensuring the system could manage large-scale data volumes in real time while remaining highly adaptable to future business growth.

• Use Cases:

• Download PDF file to see more.

• – 60% faster order processing: Optimized system performance and data handling, significantly reducing the time needed to process large orders, saving hours of daily operations.​​
• – Smooth transition of 40% legacy system​: Successfully took over and continued development without service disruption or impact on the customer’s existing data ecosystem.​​
• – System now supports 130 factories across 25 countries​: Enhanced to run stable, real-time ordering and data updates at a global scale.​
• – On-time monthly updates using Agile​: Thanks to flexible resource planning, the team delivered consistent monthly releases, quickly adapting to changing business requirements.​  ​