Custom Loyalty App Development Service

TABLE OF CONTENTS

Loyalty app development is one of the most effective ways to attract new customers while retaining current ones, helping businesses stay active during their growth. With strong experience in this field, Luvina will assist clients in handling all technical challenges in creating a loyalty app. Below is a detailed guide to help businesses understand how to make a loyalty app to maximize user retention and boost sales.

Benefits of loyalty app development

Why does your business need to develop a Customer Loyalty App? The reason is simple: loyalty programs benefit businesses in both short-term and long-term ways. Here are some reasons why you should implement loyalty app development today:

Improve Customer Loyalty: Research shows that up to 79% of customers become loyal customers when they receive exclusive benefits; 67% of returning customers spend more than new customers. By offering discounts and rewards, businesses show appreciation to customers for choosing their brand. Customers will always feel valued and appreciated. When customers are satisfied with the service, they are more likely to return to purchase more products or use more services.
Personalize User Experience: Creating a rewards system helps you collect customer data, analyze it, and provide personalized experiences that make customers feel special. Loyalty app development creates a deeper connection between the business and customers, enhancing engagement.

Maintain Customer Interaction: Loyalty program app development are a way for businesses to stay engaged with customers even when there is no direct interaction. Through loyalty apps, businesses can create surveys, send push notifications, request feedback, and provide additional value, creating an emotional connection with the brand that keeps customers engaged and increases the likelihood of repeat purchases.
Real-Time Feedback Tool: A loyalty app helps businesses gather honest reviews and customer feedback. Businesses can analyze this feedback to identify product issues, improve customer service, and adjust business strategies.
Increase Revenue: Loyalty program app development helps businesses generate revenue streams and overgrow by encouraging repeat purchases, strengthening relationships with customers, and retaining them.

The features of customer loyalty apps

The more useful features a Customer Loyalty App has, the more customers will enjoy and interact with the business’s products and services. If you’re planning a loyalty app development, here are some useful features to consider including in your app:

No.	Features	Description
1	Login/Signup	This feature allows customers to join the app with just a few clicks. The login/signup feature should enable users to sign in via email accounts, social media accounts, or loyalty card numbers (if available).
2	Reward System	Develop a reward system that fits customer needs, such as discounts, special offers, gift cards, cash rewards, or digital wallet points.
3	Shopping Catalog	If your business offers multiple products or services, include a shopping catalog feature in the loyalty app development. Each time a user makes a purchase, the costs and items should be recorded in a specific catalog so users can track their spending effectiveness and accumulate reward points.
4	Location Feature	This feature helps businesses offer better deals based on the customer’s location, such as finding the nearest store.
5	Pre-Order	Customers won’t need to wait in line but can choose to place an order in advance.
6	Points Redemption	Include a feature for redeeming points before or during checkout. These points are earned by customers through the app. You can also set up push notifications to update customers about their earned points and total reward balance.
7	Social Media Sharing	This feature can be a strong marketing tool for your app. Reward tasks related to social media to make the user experience more engaging.
8	Push Notifications	This is one of the most important features to include in loyalty app development. Notifications can be about new rewards, updated points, or reminders of new offers. The more appealing the notifications, the more attention they will attract.
9	Analytics and Tracking	This feature helps businesses regularly monitor app performance and the effectiveness of the loyalty program. Based on the analyzed data, evaluate potential changes to improve user experience and make strategic decisions.
10	Mobile Payment Integration	Integrate payment gateways to allow users to make purchases within the app and earn rewards. Consider integrating mobile payment options such as Android Pay, Apple Pay, PayPal, etc.
11	Gamification	Modern loyalty app development should include gamification elements. For example, points, badges, levels, etc., to increase user engagement, encourage frequent product and service choices, and extend app usage time.

How to Develop Your Loyalty Program App from Scratch

To develop a Customer Loyalty Program from A to Z, the first thing you should consider is naming your app. The name should be short, catchy, and ideally include the brand name. Once you have chosen the app name, you can begin the preparation and loyalty app development process through the following 12 steps:

Step 1 – Gather and Analyze Requirements

In this step of loyalty app development, experts, business analysts, developers, and designers need to work together to collect and analyze software requirements based on business needs, goals, competitive analysis, and customer expectations. This analysis should be done through meetings to allow the development team to understand the business context and uncover issues the business faces with its customers.

Step 2 – Explore the Product

This requires a deep understanding of the industry, market, and customers to create an attractive loyalty app that helps the business stay competitive and provide value to both the business and its customers. The development team may consult with the business to survey customers, explore products and services from various angles, and analyze the target customer base. Tasks in this step include market research, competitor analysis, user interviews, creating customer journey maps, and defining the business model.

Step 3 – Develop a Plan for Loyalty Program App Development

Next, create a clear action plan for developing the loyalty app, detailing how the app will turn regular customers into loyal customers. This strategy should be long-term to maximize user engagement, encourage app use, and retain customers. The plan must be technically feasible, financially viable, and beneficial for the business. It is best to develop this plan based on data.

Step 4 – Validate the Business Model

Use the Lean Canvas business model to validate your business idea before loyalty app development. This model will help assess the app idea from various perspectives.

Step 5 – Create an Application Architecture Map

Plan and design the product so that the software team has a clear picture of the app and can start creating prototypes. At this stage, developers often create entity-relationship diagrams to visualize the relationships between users, objects, and concepts in the app ecosystem.

Step 6 – Create Prototypes and Test

After defining user flows, the development team will start creating sketches, and prototypes, and conducting tests. During this stage of loyalty app development, assemble a group of beta testers to identify any issues and allow the development team to address these before moving to core development.

Step 7 – Start with an MVP

This is the optimal approach for balancing resources and minimizing risks for a successful app launch. The MVP should include simple UX and UI designs and help validate if the app idea is worth further development. Ensure that the MVP reflects the business goals.

Step 8 – Design UI/UX

Conceptualize the app idea in various user scenarios and plan a convenient user journey for all app features.

Step 9 – Continue loyalty app development

After finalizing the UI/UX design, developers and architects will translate these designs into functional code. Before this stage, technology stacks and documentation should have been determined.

Step 10 – Run Pre-Launch Testing

This is a crucial step in loyalty app development. Invite users to participate in a beta program to test the app and provide honest feedback, helping the business identify minor issues that may have been overlooked.

Step 11 – Launch the App

Release the loyalty app in a production environment, typically on the App Store or Google Play if the app is for mobile devices. Note that when deploying the app on the Apple Store or Google Play, it must comply with the guidelines of these online stores; otherwise, the launch process may be delayed.

Step 12 – Support and Promote the App Post-Launch

Actively gather customer feedback, monitor app performance regularly, and quickly implement updates if needed. Also, regularly assess customer engagement, offer incentives to current customers to convert them into loyal ones, and use various analytics tools to address issues, upgrade features, and provide personalized services.

How can Luvina help in loyalty app development?

We hope that the loyalty app development guide above will help your business easily visualize the process of successfully creating this type of application. If your business wants to focus on its core operations and have its loyalty app idea brought to life by development experts, please contact Luvina. Our team will carefully consider how we can assist you.

Luvina will support your business with a completely new loyalty program app development to gain a competitive advantage in the market. With a team of over 750 flexible, quick-learning, and easily scalable IT specialists, Luvina’s comprehensive loyalty app development services cover all the steps you need. Especially with our extensive experience using top CRM tools like Salesforce, Luvina will design apps that precisely meet your business and customer service needs, helping you optimize customer interaction, streamline sales processes, and achieve superior customer care results.

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