E-commerce System Upgrade for A Retailer of Electronic Chips​

1. Overview

This project focused on developing and upgrading the e-commerce system for a Japanese retailer of electronic chips. The new system integrated features such as global purchasing, automated pricing based on competitor data, electronic data exchange with suppliers, and order management through to distribution and warehouse operations.​

 

Country: Japan​

 

Industry: Retail (Electronic Chips)​

 

Business Areas: E-commerce, Sales Management, Distribution Centers​

 

Services: Software Development​

 

Timeline:​

Pilot Project: 09/2011 – 12/2011​

ODC Project: 01/2012 – 08/2019​

Renewal Project: 2017​

ODC Project: 06/2021 – 4/2026​

 

Scale:​

Pilot Project: 12.3 MM​

ODC Project: 6–20 MM​

Renewal Project: 6–20 MM​

ODC Project: 10–18 MM​

 

Technologies:​

E-commerce: JEE7, JSF, EJB, JPA, JAX-JS, MapR-HBase, Elastic Search, Oracle​

Sales Management & Distribution Center: Seasar2, Swing, Oracle, Magento​

 

2. Client background​

The client is one of Japan’s leading companies in electronic components and semiconductors. Facing an increasingly competitive and fast-changing e-commerce market, the client needed to continuously upgrade their system to keep pace with user expectations and industry trends.​

Previously, procurement was handled manually via email and fax, that was time-consuming and difficult to scale. The client sought a solution to fully digitize supplier data exchange, automate operations, accelerate supply speed, expand product catalogs, and optimize inventory for a better user experience.

 

3. ​Client needs

​- A trusted technology partner capable of executing complex improvements on the existing system.​

– A competitive e-commerce platform with smart pricing capabilities. Specifically, the client requested a solution that could scan market prices daily, analyze data, and automatically set the optimal price for each product, ensuring a competitive edge the next day.​

– Full automation of the ordering process, including order changes and supplier response handling.​

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– Complex Sales & Distribution Management: The system required integration across multiple layers of operations, from sales (orders, revenue) to distribution centers (inventory in/out), demanding a flexible and robust solution.​

 

– ​Performance Optimization for Search & Data Retrieval: The system needed powerful technologies to enhance search and retrieval performance, ensuring seamless and continuous price optimization.​

 

– ​Lack of Standardized Supplier Communication: Without unified standards, supplier data exchange was slow, unsynchronized, and prone to manual errors.​

 

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Luvina not only focused on system development but also invested in building comprehensive business documentation and conducting internal seminars to ensure all team members deeply understood client processes. This approach improved solution quality and alignment with real operations.​

 

Solution 1: Automated Market Price Scanning​

Luvina’s engineers developed a robot that automatically scans competitor data and collects pricing information daily. This tool analyzes and sets the most competitive price for each product.​

 

Solution 2: Full Automation of Supplier Data Exchange​

Luvina designed and implemented an automated procurement information exchange system using the international EDIFACT standard. This eliminated manual processes, improved processing speed, and ensured high accuracy.​

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​Download for more details.​

 

 

 

 

 

SOLUTION 1 – ACHIEVEMENTS

​- BUSINESS IMPACT​​: Rapid revenue growth by maintaining competitive and attractive product pricing.​

– STRATEGIC ALIGNMENT​: Enabled stronger supplier connectivity, laying the ground work for long-term supply chain expansion.

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SOLUTION 2 – ACHIEVEMENTS

​- BUSINESS IMPACT​: Reduced costs, improved efficiency, and ensured accuracy in supplier communications.

​- ROI​: Expanded customer base through diversified product offerings and improved competitiveness.

​- STRATEGIC ALIGNMENT​: Strengthened supplier collaboration​ and addressed client concerns around supply chain stability.​

 

 

Through these strategic technology solutions, Luvina helped the client achieve impressive business and operational results:​

– ACCELERATED REVENUE GROWTH​: Automated daily price optimization attracted more buyers and significantly boosted sales.​

– LONG-TERM STRATEGIC FIT​: Beyond immediate needs, the solutions enhanced supplier connectivity and established a solid foundation for future supply chain expansion.​

– OPTIMIZED OPERATIONS & COST SAVINGS​: The combination of market price robots and EDIFACT-based data exchange reduced manual effort, cut costs, and improved accuracy in supplier interactions.​

– EXPANDED CUSTOMER BASE & IMPROVED ROI​: Product diversification and consistently competitive pricing sustainably grew the user base and delivered stronger returns on investment.​

 

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